IDATE schätzt das Marktvolumen für FMC Dienste auf 900 Millionen €
So schätzen sie das Marktvolumen in den gößten Westeuropäischen Staaten (Frankreich, Spanien, Italien, Deutschland und Großbritannien) auf 900 Millionen € im Jahr 2013, was 4% der Mobilfunkumsätze entspräche. FMC könne daher den sinkenden ARPUs entgegenwirken.
Beim Vergleich der Konvergenz der Inbumbents in diesen fünf Ländern Angebote stellt IDATE unterschiedliche Ansätze fest: Konvergenz aus Tarif, Endgeräte und Diensteebene. (Siehe auch "Was ist FMC?")
Der Nutzen aus Netzbereibersicht liege in: Kundenbindung, Kundenrückgewinnung, ARPU-Stabilisierung oder sogar -Steigerung bei großen Projekten.
Andererseits sei gerade in Zeiten der Krise der notwendige Aufwand für Einführung und Betrieb ein großes Hindernis für solche Dienste.
Die Bausteine für FMC Dienste sehen laut IDATE wie folgt aus:
(GK)
IDATE NEWS 486
23 September 2009
For immediate Release
23/09/2009
Revenues generated by the fixed-mobile convergence
solutions forecast to be worth 900 million EUR in the
five main Western Europe countries
Fixed-Mobile Convergence in the Business
World
This report examines the current status of
fixed-mobile convergence services in the business
market through an analysis of the solutions being
marketed by the leading carriers in five Western
European countries: France, Germany, Spain, Italy and
the UK. Drawing on a survey performed in France in
2008, the report provides a number of indicators on
the enterprise fixed-mobile convergence and VoIP
markets, along with estimates of the fixed-mobile
convergence market for businesses.
IDATE estimates that by 2013, the fixed-mobile
convergence market – which is one of the mobile
services sector’s building blocks – could be
generating 900 million EUR in revenue in the five
countries listed, accounting for 4% of mobile
services revenue. This trend would help operators
turn the tide on the trend of shrinking ARPU of past
several years which has occurred as a result of price
wars.
A rather large and disparate
offering
An examination of the catalogue of offers marketed by
Western Europe’s top five operators reveals a broad
diversity of fixed-mobile convergence (FMC)
solutions. They may differ either because an operator
employs a different strategy in each country where it
does business, or because operators position
themselves differently in national markets for
specific strategic, technical or economic reasons.
Operators may incorporate one or several types of
fixed-mobile convergence solution in their line-up:
• price convergence: the same rate plan for fixed and
mobile calling;
• convergence of services: the same line of services
available regardless of whether the call originates
on a fixed or mobile phone, with optimised calling
costs;
• handset convergence: a dual-mode handset with
advanced features for fixed and mobile calls.
For operators, fixed-mobile convergence solutions
constitute a tool that helps them to:
• keep customers by taking charge of all of their
fixed and mobile access needs, along with voice and
data services in the case of integrated operators;
• boost their capacity to win back customers who have
switched over to the competition;
• diminish the erosion of average revenue per user
(ARPU) for fixed and mobile calling;
• for big projects aimed at large SMEs or large
corporations, the ability to offer integration,
operation and maintenance solutions to enhance
overall ARPU per customer: this is particularly true
for integrated operators that market a wide array of
services associated with their core business of
telecom solutions provider.
Market forecasts
Revenue generated by fixed-mobile convergence
services in the five largest Western European markets
could reach 900 million EUR in 2013.
These offerings would enable operators to turn the
tide to some degree on the trend of shrinking ARPU of
the past several years.
The biggest obstacle for the enterprise fixed-mobile
convergence market is nevertheless the added costs
involved, in terms of both investments in equipment
and higher operating costs, which for businesses
could outweigh the benefits to users. In these times
of crisis, cost-cutting measures are proving an
impediment to the adoption of this type of service.
Although a company may see a real advantage in using
a single vendor for all their telecom services
(single invoice, single point of contact for all
voice and even data solutions, single customer
support centre, etc.), it nevertheless remains that
negotiations for renewing solutions will be harder.
This is even truer for large accounts where there is
often a desire to have several suppliers for the
different telecom solutions used in the workplace.
The single vendor argument could thus also prove an
impediment to the adoption of fixed-mobile
convergence solutions.
Guillaume Goudard
Project Leader – «Fixed-Mobile Convergence in the
Business World» (Innovation Report, 2009)
g.goudard@idate.org
About IDATE
Founded in 1977, IDATE is one of Europe’s foremost
market analysis and consulting firms, whose mission
is to provide assistance in strategic decision-making
for its clients in the Telecom, Internet and Media
industries, through the following two areas of
activity: Consulting & Research (an independent
consultancy and publication of a catalogue of market
reports) and the DigiWorld Programme (a
member-supported annual programme: DigiWorld Club,
DigiWorld Summit, DigiWorld Yearbook, and
Communications & Strategies economic review).
For more information visit www.idate-research.com.